That’s a good rank, but FarmVille used to dominate the charts in 20 after reaching more than 80 million monthly active players. 15 on Facebook’s monthly active user ranking list. That is the core of why farming games are so popular.”įarmVille 2 is still Zynga’s top game, with a ranking of No. “It is a fun, charming escape,” Knight said. It’s like an escape from your bigger farm on the Web. On mobile, you get to enjoy the more leisurely life of running a small farm on the seaside. The new game picks up a lot of the improvements that Zynga made to FarmVille with the launch of FarmVille 2, and then it makes them work in a more contained space of a mobile device and a touchscreen interface.

The title has been in a soft launch with some external testing. “We’ve created an opportunity for a company like Supercell with Hay Day by not bringing FarmVille to mobile,” admitted Don Mattrick, the chief executive of Zynga, in an interview with GamesBeat.įarmville 2: Country Escape will be available by the end of the second quarter for Android and iOS (it’ll hit Amazon’s Kindle at a later date).

On mobile, Zynga has struck out, leaving room for rivals like Supercell’s Hay Day - and leaving the former social games giant struggling in a mobile-first world. More than 400 million people have played Zynga’s FarmVille games, but most of those have been on the PC.

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